ANALYTICS & REPORTING


SERVICES INFORMATION


Build data-driven strategies through analytics

The volume and availability of data is skyrocketing, and so are the expectations that it will yield analytical insights for improved business decision-making. The challenge for businesses is how to capitalize on big data and shift innovation into high gear when budgets are tight and consumed by operational maintenance.

Mascon provides a comprehensive set of BI consulting and Data Warehousing capabilities to meet this challenge by simultaneously reducing costs and driving innovation. With industry-leading forecasting and trend analysis, we combine reliable data in the right way to see how people interact with your digital properties. It starts with Google Analytics Data Studio, then we add customized reporting functionality built on top of data from your most important digital marketing channels including search, social, paid and more.

We leverage our approach, deep industry expertise and experience in handling complex analytics engagements, to deliver differentiation at the front and standardization at the core. Our solutions bring together the combined expertise of process, analytics and data to help you Do Business Better.

CAMPAIGN ANYLYSIS

CONTENT CONSUMPTION

SEO AUDITS AND CUSTOMIZED REPORT

MULTI-STEP CONVERSION AND ECOMMERCE TRACKING

OFFLINE/ONLINE ANALYSIS

SOCIAL MEDIA ANALYTICS

WEBSITE TRACKING & ANALYTICS

PAGE SPEED OPTIMIZATION

INTERNAL DATA ANALYSIS AND MARKETING INTEGRATIONS